About Me



Tillskärarakademin in Gothenburg, Sweden. So art and design has been a big part of my life for many years. In 2007, same year as the launch of my label P.Selling I took the journeyman for the millinery art handicraft.


I have a big interest in both fashion & hat design, which is displayed in my design where you can see that I have an understanding of modern and classic design. One of the big inspirations in the making is the material itself; it can be the colour, the pattern or the texture. The passion is the craftsmanship – I push my choices of material to create a sculptural hat or headpieces. My hat design span from elegant evening headpiece to a playful contemporary hat both which are to be worn as the final piece to tie an outfit together.

With a

passion for the material, the handicraft and three-dimensional design .



I'm Patrik Selling, a milliner who lives and works in Stockholm, Sweden. With an interest in both fashion and hat design I makes hats & accessories, for both men and women. After studying art in upper secondary school, to a folk high school in textile, and after that to millinery school at

I have a small collection of hats in stock from earlier projects, which are ready to wear, but usually I make hats after individual clients requirements. Besides my own label I have been commission for several big projects from company names as L’Oreal, Nudie Jeans, NK (fashion shows and window displays), Malta fashion week, Röhsska museum, Gothenburg.



As you, the customer comes to me with a request, an idea or just a simple vision. Is it for a wedding, a nice hat to your self or is it a gift? The process itself is very different, and you can be as much involved as you wish...

As all my hats is one of a kind, and I now only do custom made hats by request, and to different events and projects, the fist meeting is essential for us both. For me it's a plus if you before the first meeting can have a look for what you are aiming for in design. It can be a model or shape of a hat that you really like, but maybe

has had its best days, and you just want a new one. After the first meeting I sketch up the idea, find material that works with the style, and then give a price for the model.

For every client it usually takes 2-3 fittings before the hat is ready for delivery.



+46 - (0)70 - 94 992 46




I will send invoice or you can pay via swish.

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